Introducing the Needlestack

Ethan Maurice
3 min readJan 20, 2021
Do you ever feel like finding something truly great on the internet is like finding a needle in a haystack? Photo by Aurélie Cenno

The year is 2021 and we are more than two decades into mass adoption of the world wide web. We have devised brilliant ways to surf the hundreds of billions of pages that compose the internet by keyword, category, and recentness. Have you ever wondered, though, why are we unable to browse by best?

No search engine or social media site has yet to truly solve the problem of prioritizing quality. Not Google, not…

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